Wynwood House

GLOBAL HEAD OF MARKETING

Currently leading the marketing strategy across 6+ countries, managing a global portfolio of 1,800+

properties and 4 business units. During this period, the company has surpassed $80M USD in combined

sales from direct reservations and OTAs, consolidating its position as the top operator market leader.

Key Achievements

$10.8M USD in direct bookings, reaching a 26% share against OTAs.
$5.5M USD in real estate property sales conversions through paid media campaigns, and over $10M
USD through email marketing.
Market entry in the USA, Italy, Spain and support in portfolio expansion across Peru, Panama, and
Colombia.
+48% YoY in 2024 vs. 2023 and an annual CAGR of +25% (2023–2025).

Led the implementation of the company’s first CRM (HubSpot), from negotiation to execution.
Managed and optimized the global marketing budget.
Developed strategic briefs for creative and performance teams, aligning artists and sales teams with
business objectives.
Designed and executed email marketing and Meta Ads strategies.
Built data visualization dashboards in HubSpot, and Graphy for multiple countries and business units.
Optimized communication systems via WhatsApp, Facebook, call centers, and other channels.
Aligned internal teams (service, reservations, real estate, relationship management, and growth) with
the marketing strategy